We’re Scrapping Premium Extra!
We’ve recently done a survey to find out how our customers feel about Classroom Secrets and one thing that’s come through very strongly is unhappiness about the new pricing structure. Listening to our customers and providing a good service is really important to me. One of the reasons why we differentiate as many ways as we possibly can is because we really care about the workload of teachers – I have been there! We have already been making improvements to the navigation (another big issue brought to us by the survey) and there are more improvements to the website and our existing resources in the pipeline.
I’d like you to know our reasons for introducing Premium Extra. It was not something I ever wanted to do at Classroom Secrets, but I came around to the idea in September last year as we had many customers saying that we needed to put more resources on each week. With the income and staff we had at the time (only one full-timer and a few part-timers) I felt this was the only way to grow and provide what our teachers needed and wanted. Despite appearances, we are not very well known and do not have a large number of subscribers. We do endeavour to be very professional at all times and perhaps this makes us seem like a big business. This was certainly not about greed but about employing more staff to up the level of resources we provide to you each week. I thought that teachers would be upset if I upped the Premium price again to make ends meet so I thought a choice would be a better option. Clearly I was wrong and I deeply regret it as I never intended to upset our customers.
Unfortunately, Classroom Secrets was very cheap for a long time as it was more of a hobby to me, but now I employ staff as two guided reading packs a week were not cutting it. This does mean that we can't afford to provide resources as cheaply as we did before. I know that we don't have as many resources as some other sites, but in our defence, each resource can take quite a bit longer to produce in six levels.
Here’s what we are going to do:
- Remove the Premium Extra level
- Give all Premium Members access to Premium Extra resources (some have already been done, but you should have access to everything by the end of the day)
- Add an extra FREE year to all those customers who have a Premium Extra subscription (thank you for upgrading – it meant so much to us). This will be rolled out to all Premium Extra customers by 31st May.
- Keep the Premium level at £25 until 5th June. There will be one flat fee again. After this period, the flat price will increase to £30 and then to £35 in September. (We have employed new members of staff and since we launched Premium Extra, we’ve been adding double the amount of resources each week).
I hope that you are happy with the changes that we have made to reward our loyal customers and understand my reasons for price increases.